Los Osos, CA
( iii ) DESIGN
Robin Mellom is a local author whose books are being published by Disney-Hyperion. One of the challenges of this project was to create an aesthetic that would appeal to Robin's readers: boys in middle school and teen-age girls. So what we did was roll up our sleeves and get chalky. We also photographed some toys and things for a fun, object-based navigation. Another way we injected the site with interactivity and exploration was by sprinkling pages with random links and doodles.