Robin Mellom is a local author whose books are being published by Disney-Hyperion.  One of the challenges of this project was to create an aesthetic that would appeal to Robin's readers: boys in middle school and teen-age girls.  So what we did was roll up our sleeves and get chalky.  We also photographed some toys and things for a fun, object-based navigation.  Another way we injected the site with interactivity and exploration was by sprinkling pages with random links and doodles.